Thalía honored as 2013 Icon of Style at Macy's Herald Square as part of Hispanic Heritage Month at Macy's Herald Square in New York City on September 26, 2013. Click here for UHQ, HQ and MQ photos!
In few hours Thalía will unveil her star on the Walk of Fame in Hollywood, Macy's chain department stores announce in New York a contract for several years with the Mexican superstar for a line of clothing and accessories bearing her name and surname
Thalía Sodi brand, inspired by the popular singer and actress, will debut exclusively at Macy's 300 stores in the United States and macys.com in spring 2015, says a statement that AP obtained hours before the official announcement. Initially include dresses, shirts, pants, shoes and jewelry, but it is expected that over the years more products are added.
"I am very excited and honored to partner with Macy's, an iconic American brand that believes in our community, to launch a collection that will be fabulous, fun and flirty, a truly representation of who I am as a Latina. This new clothing and accessories business has been a passion for me for years and I'm eager for my fans and women around the world to use my collection", Thalía said in the letter.
The artist debuted a decade ago in the fashion world with Thalía Sodi Collection line in K-Mart store chain, where she spent a limited time.
The new products Thalia Sodi are designed and produced by the organization of Macy's Private Brands based on the ideas and lifestyle of the artist, which will support the brand as a model and spokesperson at the same.
"Thalía is one of the biggest stars on the global stage, an artist and favorite personality not only in the Latin world, but to fans everywhere who love her music, her style, her passion and charisma," said Terry J . Lundgren, chairman and CEO of Macy's, Inc.
"When it comes to fashion, Thalía is a pioneer for Latinas who love to stand out and flirty, fun and lively way... Hispanic woman is one of the fastest growing consumer segments in the U.S. and are Macy's important regular customer in the major markets of the country. With this new brand... we have a range of fashion even stronger that directly addresses the preferences of style, cut and color of this consumer."
Born and raised in Mexico City, Thalía began singing at age 9 and became famous with the group Timbiriche. In 1990 began her solo career and has since sold over 40 million albums.
As an actress she starred in telenovelas that were broadcast in dozens of countries and as author has written two beauty books (Thalia Belleza!: Lessons in Lipgloss and Happiness and Thalia Radiante: The Ultimate Guide to a Fit and Fabulous Pregnancy), one memoir (Growing Stronger) and one for children, her latest, Chupi: The Binky Who Returned To Home.
Thalía has two children with her ??husband, music mogul Tommy Mottola, who sees the partnership between the artist and the store as a "remarkable moment" for both parties.
"We are confident that this alliance will be extremely successful and will be in tune with the vast Latino consumer base that already has Macy's", Mottola said in the statement.
The couple renewed their wedding vows in recent days in the same church where they married 13 years ago: the iconic St. Patrick's Cathedral in New York City.
TO EXPAND REACH, RETAILERS TAKE AIM AT HISPANIC SHOPPERS
A few words used repeatedly start to sound like a chorus when Macy's talks about unveiling its new line of clothing and accessories with Thalía Sodi, a Mexican-American pop star: Curves. Prints. Color.
And the one perhaps used most, which signals this venture's true value, is "Latina".
"This is an amazing opportunity to deliver to the Latin consumer", Sodi said, who described the brand as "specifically focused" on Hispanics. "The dresses will be stylish and sexy, but not too simple. Colorful prints, nice contouring to flatter the body."
With the collection, the company joins media companies, political parties and other major retailers like Kmart, all of which have been showering attention on the country's fast-growing Hispanic population.
"We saw white space in this more mature, meaning nonmillennial, Hispanic or Latina customer," said Jeffrey Gennette, chief merchandising officer at Macy's. "We were not addressing her as fully as we want to."
The retailer plans to introduce the line of apparel, shoes and jewelry in 300 stores in spring 2015. "When you think about the metro markets in the United States, we see a play with this brand in every one of them," Gennette said. A few categories of items will be specifically tailored for Latinas, including, the company said, a shorter inseam in many of the pants.
Hispanics make up nearly 17 percent of the U.S. population and are among the nation's fastest-growing demographic groups, according to the Census Bureau, and its buying power is creeping skyward as well. All this has made the Latino consumer extremely attractive, courted with quite a bit of urgency by companies during a tough economic climate.
"Where we are right now, retailers are looking for any kind of growth," said Marshal Cohen, chief industry analyst at NPD Group, a retail research company. "If I can get a 2 percent increase in the consumers who shop in my stores, it's worth the investment."
American retailers have been giving careful consideration to their Hispanic customers for years, starting with something as simple as a bilingual sign and extending to a complicated distribution supply chain.
At Target, Gregg Steinhafel, the chief executive, said that in some of its stores, the Latino population might make up at most 5 percent of the customers, while at other stores, especially along Mexico's border, that figure might be at least 95 percent. The signage is adjusted accordingly, and so is the merchandise, especially the groceries and clothing the stores put on the shelves.
"Latinos in Miami are very different from Latinos in Texas versus Arizona versus Southern California", Steinhafel said. "There are a whole host of products you have to get right."
Appealing across those disparate groups is not easy — Sodi's husband, music executive Tommy Mottola, compared it to releasing a No. 1 record — and requires a certain level of star power.
Exclusiva AP: Thalía Sodi la nueva marca de Macy's - Associated Press
To Expand Reach, Retailers Take Aim at Hispanic Shoppers - The New York Times via Associated Press
Macy's Signs Exclusive Deal for New Thalía Brand - Press Release via Businesswire
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Last modified: Thursday - December 5, 2013 - 10:46PM PHT